The Storm Magazine featuring Madame Moje One Sleeve Lace Dress, High Slit Dress and Lace Trench Coat
It’s difficult to take Madame Moje’s collection at face value. In its simplest form, it seems to present a convoluted mishmash of colours, zips, lace, and asymmetry. If you’re willing to make your way through the visual labyrinth, you’ll find a unifying thread: elegantly seductive womenswear to fawn over.
Still in its infancy, Madame Moje was brought to life in 2013 by owner Hamed Emitaz and Creative Director Malashnee Naidoo. An applaudable move to show at Fashion Week this soon after awakening. But, isn’t confidence key in this business? Now in its third collection, the label showcased Parisian-inspired pieces for the confident and refined woman. From a design standpoint, shapely dresses with striking silhouettes suggests a heightened awareness of the female form. A keen eye for tailoring is vital to flatter contours. Mission accomplished.
With a lofty goal to “make every woman feel glamourous no matter the time or day”, Madame Moje may well be on its way. Currently, only a flagship store exists in Vancouver, but the brand plans to expand to Toronto in 2014 with Montreal and New York to follow in 2015. According to Naidoo, “When it comes to business and love, you never get a second chance to make a first impression” We would have to unreservedly agree.
FRONT ROW MAG :The Madame Moje Fall 2014 collection makes its debut on the World MasterCard Fashion Week runway on Day 5
After the Hilary MacMillan show in the 4m time slot, separates were banished and it was all about the frock! Vancouver-based brand Madame Moje, showing for the first time at World MasterCard Fashion Week, sent a collection of body hugging dresses in a rainbow of shades. Designed by Malashnee Naidoo and her business partner and husband, Hamed Emtiaz, the brand claims to be a Canadian brand with Parisian elegance. We were more inclined to think of American-based label Herve Leger, after seeing the bandage-style dresses with zipper cutouts, peaks of lace and ruffled peplums. With a palette of green, black, rust, purple and wine, Naidoo had all her shade bases covered, while also adding strategically placed ruching on the tush and an exposed gold zipper on the back of each piece, making the form fitting garments even sexier. With a certain customer in mind, Madame Moje does well by these ladies and with a flagship in South Granville and an online shop, the brand boosts that its made in Canada and ships to 48 countries worldwide. While this style may not be for every fashion watcher (this editor included), we do applaud the brand for making their wares available to a wide audience.
HUSH MAGAZINE -LuvnGrace presents Luxury Fashion House MADAME MOJE in support of Beauty Night Society & JoinThePipe